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9·88 Films – Website – Creative Scotland

9·88 Films – an ultra-short film competition inspired by the Commonwealth Games men’s 100m record.

 
 

The Competition Site

Entrants were challenged to create an inspiring sub-ten-second film. The responsively-designed website allowed uploads and browsing entries from practically any device via a branded UGC platform.

 
 
 
 

Content Structure & Wireframing

Following content workshops with the clients, I outlined the site architecture, then iterated wireframes at different device sizes into an interactive prototype.

 
 
 
 

Interactive Design Mockup

To help the clients visualise the responsive nature of the design, I created an interactive design mockup that was adaptive at different breakpoints to be reviewed on a variety of devices. Take a look, and feel free to squish your browser in and out if you want.

VIEW THE ADAPTIVE DESIGN MOCKUP →

 
 
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Branding

As lead designer on the project, I created the 9·88 Films logo and identity, establishing a brand to complement Culture 2014 and evoke the short film theme.

 
 
 

Responsibilities

Content planning, wireframing, prototyping, campaign branding and digital design at Chunk for Creative Scotland and Channel 4.

Credits

Site Build  → Liam Rutherford
Agency  → Chunk