So many shows, so many choices
In the halcyon days of 2019, I helped Bright Signals in their goal to nudge Edinburgh Fringe goers to try something new.
Visitors scanned special codes placed in venues around the city, collecting badges and winning exclusive merch along the way.
I built a low-fidelity interactive prototype to help communicate, visualise, and refine the structure and flow of the app.
The lo-fi prototype gave all stakeholders a hands-on experience of how the app would feel to use at an early stage, and allowed for rapid refinement of the product.
For the User Interface, I incorporated elements from Bruno Mangyoku’s campaign illustration into a unique visual style throughout the app.
By prompting attendees to explore new venues and shows, the app underpinned the campaign’s goal to encourage visitors to diversify their Fringe experience.